Online reputation management is a tactical process done with intent to influence a business or individuals online reputation. It involves search engine optimization strategy to respond to negative posts and complaints and asking webmasters to delete incorrect information.
Search engines are very powerful; they can make or break a company, and in today’s age when people use the web to search for anything and everything, and if they find negative information about a business, it dissuades them from visiting that site or purchase a product from that company.
Online reputation management is a long and consistent process, which depends on different factors like the severity of the damage, the location of the damage and search engine algorithms.
If you do it yourself, then the time taken will be more, and if you hire an online reputation management company, then it might work faster. Online reputation management depends on the nature of an attack, and if there is a high volume of negative content, then the results to emerge could take a few weeks to a year. It is a very complex process, which requires massive work on different platforms by bombarding it with positive contents and keywords so that it outnumbers and out ranks all harmful contents.
Online reputation management helps you to control your online presence by manipulating it in such a way that users will see only what you want them to do in the first couple of pages in search results. The strategy used in ORM varies from client to client, and it is designed as per the purpose and needs of the clients. If the online damage is minimal, then it will not take much time to rectify it but if the damage is extensive, then it will take more time because search engine ranking does not change overnight. If you try to run it solo, it might take even longer whereas if you hire a professional it could be done much faster.
These companies use various skills and tools to project your business in different platforms like social media, blogs, forums, review sites and third party sites so that you negative contents gets pushed back, and you ranking goes the first page of search results.How Long Will Reputation Management Take?, Reputation Management