5 Easy Ways to Optimize Your LinkedIn Profile

LinkedIn, with more than 300 million users, is arguably the world’s largest social network for business professionals and also one of the fastest-growing social media sites in terms of monthly active users.

LinkedIn is the premier business-oriented social media site with users from all industries and countries converging to use it as powerful business-promotion tool.

LinkedIn presently has 300 million users worldwide. More than 2 New LinkedIn Profiles are created every second. 40% of LinkedIn users now report 500+ connections. With many business owners, LinkedIn is the favored social media site ranking well ahead of Facebook and Twitter. In view of this, it is recommended that you spend more than three hours a week on LinkedIn. Here are some five easy ways to optimize your LinkedIn profile.

1. The realm of social media is still confusing for many users, but the times are changing and optimized social media profiles are imperative for doing business on LinkedIn now and in the future. Remember LinkedIn is the place that new business contacts go first to know and assess you as a businessperson.
2. You must be careful what message your LinkedIn profile is conveying to other users of LinkedIn. You will have to periodically update your LinkedIn profile. If you have not updated your LinkedIn profile for more than 2 months, it may be time to open it up and redo the profile.
3. Make sure your LinkedIn profile look more professional and easy to share- by claiming your LinkedIn vanity URL Instead of a URL with a plethora of endless numbers at the end, it will look nice and clean if your URL is customized and looks professional and user-friendly.
4. Upload a professional photo.Your photo helps the people to identify you at a glance. Present a personable and professional image that conveys you are a thoroughbred professional. It would be excellent if you hire a professional photographer to make a terrific impression. Make sure to avoid inappropriate images that can ruin your profile.
5. Arrest people’s attention with an optimized headline.You have only got 120 characters for your LinkedIn profile headline and you should use every single one of them to create the required impact. LinkedIn search offers users the ability to search using keywords and geo-targeting. Use keyword rich headlines that will make it easy to be found for your particular niche, profession or industry.