Before the advent of the internet, marketing efforts were predominantly confined to design-catchy billboards, mail-out flyers, press, TV and radio advertisements. The emergence of social media has now facilitated connecting wit and building relationships with prospects and customers in an enormously cost-effective way.
Unfortunately a lot of business organizations are struggling with social media because of some myths that are completely untrue. It is therefore necessary to find out about the five myths of social media marketing services that are hindering businesses from obtaining optimum results for their SMM efforts.
- 1.The first myth is prospective buyers are not reading your social posts. This is wholly untrue -not only does your social content get viewed, it also influences purchasing decisions. When people think of social media success stories, they usually think of giant campaigns with millions of views. Social media marketing is not about a big one-time hit. It’s about adding value gradually over time.
- 2.The second myth is excessive content will expose your trade secrets to your competitors. Stopping or redesigning social content production because of some unfounded fears will cause disturbance to your social media goals. You must learn to create content that is rewarding to your business without betraying your marketing techniques. Failing to leverage social media will reveal your weaknesses to your competitors.
- The third myth is social media marketing costs nothing. Though major social media platforms such as Facebook, Twitter, Pinterest, and YouTube are free to use, there are certainly hidden costs when implementing a social media marketing campaign.Although blogging and posting on social media sites is free, an effective media campaign may entail costs. These costs may include spending hours developing a strategy, posting updates, and responding to customers.
- The fourth myth is the belief that your customers are old and are traditionalists. Thus, social media will not work for my company. Please know that a whopping 55% of Internet users are 50 years or older and the same is true about social media users. Your existing clients are absolutely waiting for you to find them on Facebook, Twitter, LinkedIn, Pinterest, Instagram and other social tools. If you continue to ignore social media, you will do so at your own peril.
- The fifth myth pertains to the frequency of social media posting. The more often you post to social media the better your campaign will perform. But, posting too often can lower your overall average of likes, comments, and shares per post. For a truly successful social media campaign, make sure your posts are informative, interesting, and engaging. And always include images or links, since these sorts of posts have much higher engagement rates than mere prose.