A good political campaign strategy India should be planned in such a way as per the changing political environment to maximize its effectiveness. The campaign should have clear-cut goal, objective, responsibilities and observable time limits. Political campaign strategy should be the pathway to an election victory by understanding who...
Read MorePolitical campaigning is much like product marketing where you build up the brand image of a candidate or his party. The channels used for political campaign is the same as the channels used for product marketing. With more and more online channels emerging as the motivating factor multi-channel campaigning...
Read MoreThanks to social media, the way organizations in India interact with their customers have changed forever. Top brands are getting massive responses through social media and internet companies are watching with awe on how they are pulling it off. Social media marketing has helped brands to increase their popularity...
Read MoreBeing a celebrity in India means the whole country and the world are watching you and paparazzi keep a hawk’s eyes on everything a celebrity does. So it becomes necessary for a celebrity to control their offline and online reputation through social media and make every effort to keep...
Read MoreIn the democratic setup of a country like India political parties play an important role, and they efficiently utilize the social media to get valuable insights about the voters for their betterment. Social media monitoring can help the political parties to keep track of the discussions happening in the...
Read MoreSocial media becoming an integral part of our daily life and businesses including restaurants have realized the importance of using social media to increase their sales and brand reputation. Restaurant owners should use social media to increase exposure and community building, but they find it difficult to implement a...
Read MoreApart from traditional marketing methods today the social media is a remarkable tool for customer service and support. The many social media sites offer a unique platform for immediate responses to customer questions, announcing sales or promotions, launching new products and connecting with a community of customers. Notwithstanding, social...
Read MoreTwitter is a hugely popular microblogging social media site – although many business houses are still unaware how to rewardingly use Twitter to generate leads and expand their customer base. But the fact remains that there are many business owners that have already gotten the hang of Twitter –...
Read MoreTwitter is arguably one of the fastest growing social media networks in the world. The social network has, till now, reportedly accumulated a whopping 646,000,000 members in their database. Thus, on Twitter, you have a host of prospective customers to interact with and market to, and the number is...
Read MoreThe answer to this question is rather simple. From amongst the plethora of social media sites choose the ones where your existing and prospective customers proliferate. If you choose the right channels that align with your audience you will find social media marketing hugely rewarding. There is value in...
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