Political campaigning is much like product marketing where you build up the brand image of a candidate or his party.
The channels used for political campaign is the same as the channels used for product marketing.
With more and more online channels emerging as the motivating factor multi-channel campaigning has become the core issue in all political campaigns and marketing in these digital channels has become affordable and easier to do.
Political campaigning is one of the most challenging and daunting activities and some of the ideas to make it successful are as follows.
In today’s digital age, technology plays an important role in any political campaign so getting the right set of tools is crucial to make the campaign efforts easier.
A good set of tools allows the campaigners to share information easily and efficiently. It also allows making well-informed decisions and expanding the reach of the party and their candidate as the Election Day approaches.
Hiring a professional campaigning team is the most important part of a political campaign. The team should consist of a campaign manager, fundraiser, and a treasurer.
The campaign manager should be a full time professional to ensure that campaign problems and opportunity are promptly addressed. He will prepare a carefully formulated budget after setting a vote target.He will prepare the right strategy and messaging which will be as per the beliefs of the candidate after having an open discussion with the candidate and his key staff.
The job of the fundraiser is to raise funds needed for a successful political campaign and ensure that the campaign is totally focused and maximized.He will make a direct appeal to donors for funds and maintain a good relationship with them.
The job of the treasurer is to maintain the accounts of the campaign.He will maintain internal accounts and file legally required statements of the campaign to avoid unnecessary legal difficulties.He will perform his duties on a daily basis giving meticulous attention to details so that costly mistakes can be avoided.
Once the tools, budget, strategy and messaging is combined then, it is implemented as per the changing environment to run smoothly.Tags: campaign ideas India, Political campaign ideas, Political campaign ideas India