Salesforce.com integration with itracMEDIA email, web, social marketing.

In this video Sean Kenalty Managing Partner and co founder of itracMEDIA inc., demonstrates the very cool integration between Salesforce.com and itracMEDIA’s marketing system. This integration enables seamless enterprise email marketing, intergrated, web analytics, social media, and lead scoring….

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What Mumsnet has taught co-founder Carrie Longton about the risks and rewards of social media

Carrie Longton on what Mumsnet has taught her about the risks and rewards of engaging with people in social media Carrie Longton co-founded Mumsnet in 2000 with Justine Roberts as a way for parents to share knowledge and support. The site now gets more than 30 million page impressions every month and its influence has

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IGF11: Media in Mutation workshop 27 Sept 2011 – some more extracts

Extracts from the new media and social networking workshop at the internet governance forum IGF11 in Nairobi, Kenya. This workshop was organized by Nominet, the UK domain registry. Platform speakers were Ed Vaizey, the British internet minister; Lewis Fry, a multimedia journalism student from the University for the Creative Arts in Farnham, UK and Commonwealth

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MediaCom’s The Insider: The Impact and Influence of Social Media – Word-of-mouth advertising

How does Facebook provide word-of-mouth marketing at scale? Social media platforms such as Facebook have changed consumer behaviours. For the first time, audiences are having two-way conversations with brands and connecting with fellow brand advocates online. But what are consumers talking about and what does this mean for advertisers? In this clip, MediaCom talks to

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