Twitter is a useful tool to promote any business, provided the applications are understood clearly considering the context of your business. Twitter can be used to promote your business with these tips.
1. Avoid overestimating usefulness of Twitter
The usefulness of Twitter should be done with care. Hence, look for a niche market and avoid expecting thousands of followers immediately. Stay focused and relevant to your business. However, you can do so on identifying power tweeters who share the same line as you. Tweet them, keep them informed and do not insist. Participate in discussions relevant to your area and tweet on trendy relating topics, you will find people following you. It needs cultivating an audience and devoted fans, so it takes time.
2. Keep away from making it a sales mouthpiece
People use Twitter for various reasons, they like to be informed or entertained. Hence post interesting information or funny snippets having relevance to your business. This will show you people who are keen on your business and consider them your followers. Avoid tempting by broadcasting offers or deals as all are not interested to grab.
3. Encourage your followers
Promote your business by tweeting and get your followers to tweet for you. Encourage by running competitions so that people need to retweet. This helps in tracking the participants quickly. Feel happy even if 50/1000 followers of yours retweet, announce some competition prize, this will make a few more to joint the retweet process. You can also for feedback as well.
4. Promote two-way Twitter conversations
Twitter is popular and it is necessary that you always have your twitter account ‘manned’ to reply to queries and entertain people to send direct messages. Always make an attempt of answering promptly and in knowing they will receive an appropriate response, they will tweet at you more often. You can make such responses into a potential business.