With mobile searches accounting for a whopping 16% of Google searches, mobile SEO or search engine optimization becomes an inevitable part of sites that have their target market among tech-savvy and mobile-oriented individuals. To optimize your website for mobile search engine optimization, some important tips are necessary like,
Content mobile-formatted
When you format your site to suit mobile devices, you need to create mobile-specific version of the site that will be user-friendly for the readers. This mobile formatted content also results in Google giving you higher page ranks in searches.
Mobile keywords
The keywords used in mobile searches will be slightly different from the ones used in PC searches. Therefore, you need to use Google’s Keyword tool aptly and use the ‘advanced options’ in it. Then, you need to find out data for ‘all mobile devices’. This will provide you with the list of keywords for mobile audience, for better mobile SEO of the site content.
Predictive searching
Predictive search is something that mobile searchers are dependent on so, you need to pay attention to the structuring of keywords, to make them visible in predictive searches. If you are not convinced, you can test this using your phone and refer the Google Keyword tools for better and relevant options.
Rel=canonical tag
Canonical pages come into play, when you have similar contents in your website pages. Using rel=canonical tag in the HTML will designate your pages and direct your mobile visitors with many plug-ins and tools, for improved mobile SEO.