It can be said without fear of contradiction that Facebook continues to be the most powerful social network on the planet with nearly 800 million active users. Businesses can ill-afford to ignore Facebook as part of their social media marketing strategy.
It should be your endeavor to lift your Facebook marketing to a new level and make your Facebook presence stand out amidst all the din and bustle.
You should try to offer people a special reason to become fans. Encourage your visitor to first “Like” your fan page in order to receive a free trial, coupon or even specialized information. You can significantly increase your fan conversion rates, while giving real value in becoming a fan. Your fan page must challenge your fans to get their friends to become your fans.
It may be noted that “TruTV’s fan page saw a 400% increase in fan conversions during the video promotion because they gave people a reason to become fans.”
People who Like your brand on Facebook reasonably expect your posts to pertain to your brand or industry. Think of it as a creative challenge as the dividends are rich.
It would be worthwhile to write about a current event and tie it to your brand or industry. Or, identify and share an entertaining YouTube video loosely related your brand or industry.
Thereafter, request your audience to post questions, pictures or stories about your brand to your wall. Repost the most interesting content back out as an update. Continue to engage your community with updates that are always on topic.
Ask the right kind of questions that are thought-provoking. Indeed, one of the best ways to get your fans talking on Facebook is to ask exciting questions. If your questions are right, you can significantly increase your fan engagement and build some great relationships.
The obvious trick is to ask questions that are easy to answer. Questions that require easy responses tend to get the most engagement. Remember, people are fond of talking about themselves, so when the question is about them, they are more likely to jump into the conversation.
Make it a point to include pictures in your Facebook updates as people are enamored of visuals.
Experts opine that “Twitter is a link economy, whereas Facebook is a picture economy. So just about every status update should include a picture.” In your pictures include customers, your product or service in action, employees and events.