In today’s age and time, one of the guaranteed ways to expand your customer-base and boost sales is by creating an effective social media marketing campaign.
But to succeed with social media marketing, you must be as focused as you would normally be with other traditional marketing campaigns.
Merely having a Facebook page or superficially sending out a few tweets will not suffice. You must evolve a concrete social media marketing plan and once you implement that plan scrupulously, you will discover that social media can be a hugely rewarding marketing tool.
Remember that a man that chases too many hares catches none. The right thing would be to start by focusing on a few select platforms. This makes it easier for you to manage and keep up with the demand for fresh content.
Perhaps Facebook, LinkedIn, Pinterest, YouTube, Google Plus and Twitter may seem like obvious choices as these are the major social media sites. However, it may be sane to consider the potential of various social platforms and the ones that will eminently suit the nature of your business before you narrow down your choices.
Facebook is hugely popular with more than a billion- users spread across the world. Facebook has tremendous potential for you to unearth new customers.
Pinterest – Difficult to believe but a mere “pin-it” icon creates wonders as it allows prospects to share your product images or post images related to your product or service.
YouTube is an extraordinary place to post “how-to” videos and other videos related to your business. YouTube is a much sought-after advertising platform as visuals are lot more impactful than prosaic text.
LinkedIn is a business-oriented social media platform. LinkedIn has been making many business-friendly upgrades that make it an even more effective SMM platform.
Twitter – Though a widely known social media platform, Twitter may not be an effective marketing tool for lead generation. But Twitter is an ideal site to quickly engage your target audience and spread awareness about your brand.
Google+ – This is a social network that you cannot overlook as Google+ is indispensible when it comes to its SEO potential and startup businesses.
There are also certain other social media sites like – MySpace, Yelp, Digg, DeviantArt – you can consider for your social media marketing campaigns
Summarized, social media marketing is fundamentally for promotion of your brand and creation of trust between you and your prospects. Once steadfast trust is established, making them to buy your products/services will be effortless.