Social media platforms are constantly evolving and to market there and control it needs consistent guessing, measuring and adjustments in the marketing campaigns. When it comes to Facebook marketing this is true due to its elusive, ever-changing and mysterious algorithms. Facebook marketing experts are constantly researching this massive platform and some of the recent findings to be successful are as follows.
Facebook advertisements are known for its micro target brilliance and have become an essential part for businesses. In today’s business scenario paid advertising in Facebook is not for major brands alone but small businesses in order to be successful had to shell out money for paid advertisements.
Contents are the key to Facebook marketing. Whether it’s a video, text, photo, text and photo combo, images or links consistency is the most important factor. Too many and too less content posting will not bring in the desired results but should be balanced.
Posting of the contents should be done after reviewing the Facebook analytics and using different social media marketing tools. The normal marking strategy is to post contents during peak hours when there is maximum traffic but contents should also be posted during off peak hours in order to gain maximum visibility and sharing of contents.
If you find that the audience is posting comments about your contents then start asking questions which are in their interests. This kind of proactive approach will be very appealing to your audience and they will share their knowledge and experience. The biggest mistake businesses do is to randomly choose a few comments from the audience and respond to it. The best strategy is to respond to almost all the comments from the audience so that you become more visible and will be remembered.
Businesses have now realized that photo centric contents are much effective than text contents. Photos which evoke, inspire, amuse, incite and inform gets maximum response from the audience. The images should be interesting, unique and self explanatory to get regular and consistent traffic.
Never use Facebook as a direct marketing tool but promote your product and make laugh and cry, shock, shake, tease and rock them but never ever try to sell to them.