India, with her population steeply rising, offers enormous business potential for the online advertising industry. The online advertising companies in India can certainly expect to go for the big kill – two years down the line.With the migration of educated people to cities and the addiction for internet growing in India, online advertising will receive precedence over press, radio, television and other forms of advertising.
But the online advertising industry in India is not without its hiccups. There has been, in recent times, a fall in advertising revenues predominantly due to the global economy slowdown.But this is a temporary phenomenon as far as India s concerned. The online advertising industry is sure to bounce back with steadily improving standards of education, increase in internet penetration, e-commerce, social networking and overall population growth.
The online advertising companies in India can draw immense satisfaction from the fact that the industry is projected to reach Rs 3000 crore by March 2014, according to the findings of a report of the Internet and Mobile Association of India (IAMAI) and IMRB International.
When talking of online advertising in India, you will have to take into account search, display, mobile, social media,, email and video advertising. However, display advertising constitutes a large pie of the total online advertising market in India.However, its percentage share is rather declining due to the rise in the mobile, social media and video advertising sectors.
Revenue from internet media have steadily increased from a meager 1 percent of total Indian advertising revenue in the year 2005 to nearly 8 percent in 2012 and still growing at a rapid pace and expected to peak by the year 2016.
There are several outstanding online advertising companies in India with highly creative professionals capable of thinking out of the box. There are many brand solution companies with incredible capabilities of producing highly rewarding online advertisements.
These online advertising companies are adepts at connecting you to your target groups and inspire them to become your customers. Their services include amongst others:
=Display advertising
=Web banner advertising
=Frame advertising
=Pop-up/pop-under
=Floating advertisements
=Trick banners
=Text advertising
=Mobile Advertising
=Email Advertising Campaigns
=Online classified advertising
WORDS: 360