Tweets are definitely the winners in terms of popularity and reach. Twitter lets your clients and customers follow your actions real time, every day. This bestows you with the necessary opportunity to post all the major launches, developments and events relevant to your organization and industry instantly, to millions in your network. There is a flipside to Twitter and things that can go wrong in Twitter Management are,
- One wrong step in twitter with regards to your brand strategy can be a great viral social disadvantage and can put all the reputation you managed to maintain over the years at risk. The audience you reach out to are in millions so, execute marketing campaigns on Twitter diligently and precisely.
- Twitter marketing can test your patience since, it consumes a lot of your time. When you promote your brand through Twitter, it can sometimes take months to create an impact.
- The list of things that can go wrong in Twitter management also includes decreased work productivity since, employees may concentrate more on Twitter updates than work mails and important assignments.
- Twitter also results in establishing impersonal relationships for mutual benefits like ‘following reciprocation’. People with whom you are not acquainted may follow you to get followed and widen their network.
- Among the important things that can go wrong in Twitter Management, the chances of being abused or victimized by internet predators looms large on the twitter users, who are not discrete and careful about including people in their network.