The popularity of Twitter is growing phenomenally in recent times and marketers believe that Twitter – if properly used – can be highly rewardingly for business houses.
To those less who are familiar, comments up to 140 characters are sent to Twitter and people who have decided to follow an individual or organization receive these tweets no sooner than they are sent.
The advantage of twitter over other personal publishing methods like blogs, RSS feeds etc are pretty obvious. Your words are instantly delivered to people and they are not required to actively seek the messages.
The postings are crisp, succinct and to the point and not cumbersome. You can easily catch up with the people you follow and scan for whatever information you want to view. You can also easily reply and join in conversations that take place.
Twitter works best for those that have a clear idea of what their aims are. Do not aimlessly follow people and go astray. Please remember that when you follow a person, you receive everything he/she posts. You will end up picking up a lot of unrewarding gibberish.
It is recommended that you use a tool such as search.twitter.com to search for people who are talking about issues within your business sphere.
If you properly search, twitter will throw up people who are talking about the things relevant to you and your business. Add these people to your follow list and avoid others that discuss inanities.
Like all other social media platforms, Twitter will yield favorable results if you interact and communicate effectively.
Your business should be vigorously interacting with those who you follow. This is a form of social outreach to get your online brand name visible in the circle.
Twitter etiquette demands decent forms of communication. You cab certainly offer advice, initiate conversations, provide some snippets of useful information about your line of business etc. You can also retweet any piece of pertinent information you come across.
Be responsive and promptly reply others that send you tweets. But, at the same time, do not bombard with unwanted information about your business.
You can also send a message only to a single person and you can do that from the Direct Messages menu item on the right hand side of your page.
The # is an extraordinarily useful tool in Twitter as it allows people to post to large groups about a common theme.