Ways to measure social media lead generation

Social media has become mandatory for creating larger networks and engaging the target audience, for business houses and entrepreneurs. This is done with the intent to increase leads using social media. But are there ways to measure social media lead generation efforts? Well, there is no set standard for measuring your lead generation attempts in social media. However, you can understand the lead generation success through the audience participation and conversion rates. Other prominent ways to measure social media lead generation are,

• Social analytics 

You can gather the lead generation metrics using social analytics and you can identify the response of audience and their interaction about your social marketing campaigns on popular platforms.

• Participation

Ways to measure social media lead generation includes assessing the actions of your target audience in response to your messages on various social media sites like,

Twitter – The ‘retweets’ and ‘@replies’ on Twitter make it apparent that the content was well received by your target market and they can relate to your brand/company.

Facebook– The ‘likes’ you get on the posts in Facebook and the comments you receive on your page paves way to reaching out to more audience since, your prospects may share it with their network, invariably.

Click-throughs – Though social media channels do not directly convert the prospects, the click through rate from social media to landing pages, order page or ecommerce store increases. This evidently is one of the ways to measure social media lead generation and proves that the content you posted in social media was informative, relevant and interesting for your audience.