First of all, you need to have an awesome landing page that arrests the attention of the visitors. You should then optimize the landing page for successful lead generation.
It is common knowledge that the primary source of all sales leads is search engines. The onus is on you to increase the chance of a lead finding your landing page in the first place. This can be achieved by optimizing your landing page mindful of Google’s search algorithm.
You must optimize your landing page’s title. Your landing page’s title is what shows up in the tab. This is not the same as your page headline, USP or what shows in the URL. Keep the title short, succinct and keyword-centric.
Your aim should be to encourage social engagement by promoting your landing page on all major social media channels including Facebook, Twitter and, especially Google+. It is important to throw up a few social share buttons along the side or at the top of your landing page.
It is advisable tousle different headings tags and bold/italicize keywords. Please know that the Google search bot sees these more than it does normal text.
Optimize your copy with keywords, dynamically and seamlessly integrated throughout. To make things more effective, include an image with alt tags.
You should let the search engine know what your image is all about. Link to your landing page within your own website. The key is to syndicate your landing page as much as possible with link-building on social media platforms.
Keep your landing page easy, simple and viewer-friendly. It is you job to convince quickly and easily. If you expect your page visitor to read too much they will be counter-productive and simply bounce.
One of the key strategies in lead generation is restricting your landing page’s bounce rate to the minimum percentage possible. Realistically speaking, you should feel deeply satisfied if your landing page’s conversion rate is over 20%.
Make the value and benefit of your business to customers – easy to understand and appreciate. More importantly, do not expend too much page space detailing the specifics of your products/services.
Your sign up form is the nerve-center of a lead-generating landing page. So make sure it is optimized for conversions with few easy steps. Use a horizontal line to separate your sign up form from the rest of the page
Make sure to prioritize your entry form, communicate precisely, and further use a few customer testimonials to convince your possible leads to convert.