How SMBs can get impressive results from social media marketing

How SMBs can get impressive results from social media marketing

Nearly 80 percent of small and midsize businesses (SMBs) reportedly use social media marketing to obtain impressive sales results. Of the SMBs, that are already using social media for marketing purposes, almost 90 percent claim that they have vastly improved their sales because of their SMM efforts.

Simply stated, most SMBs are active on social media and spending a chunk of their marketing budget allocation on social media. Apart from business returns, bulk of the SMB promoters say they learnt a lot about business leadership and marketing through interaction on social media.

SMB owners opine that industry-specific news/articles to be the most valuable type of social media content.   Recommendations from existing customers and industry experts are also highly helpful.

 Quite a few SMBs use social media for finance-related reasons, including staying current with financial trends. Many SMBs claim they find the finance-related best-practices, how-to guides, and checklists they want on social media.

Again, many SMBs say that they find social media advertising very effective for increasing awareness of their company, products, and services and also for generating leads.

Social media marketing is becoming the most common content marketing technique among SMBs Social media helps you reach people who are interested in your products.  SMBs have invested more time and money this year in all social media channels – particularly LinkedIn, Twitter, Facebook and Google

SMM experts say you will have to stay at the top of social media conversations because people like posts and share them with others.Try to be present in as many social media channels as possible –although you can be hyperactive only on few major ones.

At first, select a network or two and build up a presence for your business before extending it to more sites. At the end of the day, however, you may have to cast a wider net for more social referral traffic, engagement and recommendations. The Content Marketing Institute suggests that SMBs should be actively present on minimum six networks.

It is imperative that you identify the social media channels where your prospects proliferate and be over active in all of them. Build your communities as communities are the gateways to getting your social content in front of the right audiences.

Identify groups where you can interact with people who are interested in the services you offer or the products you sell. Join groups by sharing their posts, answering their questions and participating actively. In return, group members will listen to your ideas and share them with their friends.

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