How to Improve Your Visibility with Pinterest Marketing
Please know that Pinterest users are not merely looking for merriment. They are potential buyers of your products/services.
Therefore, make it a point to include a price tag in the pins you create or repin. The undeniable truth is Pinterest drives more referral traffic than Google+, YouTube, and LinkedIn combined. This apart, Pinterest pins with prices get 38 percent more likes than those without.
Providing a bit of fun may be acceptable but as a business person and a marketer you ultimately want to drive traffic to your site and boost sales.
Pin with price information greatly helps you achieve this. Include price information on your pins to drive traffic and increase revenue.
However, do not use Pinterest to blatantly push your product. Instead try to provide accurate value to your communities with a healthy mix of utility, amusement and product information. Publish a blog post, and then pin an image from the article to the board. Copy the URL of the pin. Use that same image for a post on your Google+ page.
It will be great if you can show Pins to Newsletter Readers. Turn your customer’s email inbox into a pinbox by including a few of your best Pinterest pins in your weekly newsletter or your regular email.
It will be a great idea to include a screenshot of your Pinterest Pin(s) in your newsletter. When newsletter readers click on the image they will be taken to that pin on Pinterest where they also browse your pinboards to see what else you have.
When you include some of your top pins in your newsletter and ask people to, “pin this,” you give the Pinterest fans on your email list an easy way to join your Pinterest party.
Identify popular Group Boards. Using Pinterest group boards is a fabulous way to reach more people to get repins, followers and traffic. Of course, it’s hard to find good group boards on Pinterest because there’s been no search feature to help you out. PinGroupie is a convenient free tool that helps you find group boards.
It is essential that you promote your Pinterest presence. Even if your brand has an excellent profile, fans are unlikely to seek it out or ‘stumble’ upon it on Pinterest – even if the brand is one of their favorites.
The great news – it does not cost you anything to promote your Pinterest presence! Cross-promote your Pinterest presence to followers on other social networks.
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