Most marketers are still unaware how they can make the most of LinkedIn marketing. LinkedIn is the third-fastest-growing social network, and marketers must learn to fully exploit the opportunities it offers.
Some marketers claim that their blog has experienced a swell in LinkedIn referral traffic over the past year. Part of that has to do with their emphasis on updates and sharing at LinkedIn. Another part has of course to do with the popularity of LinkedIn contributing a significant audience.
There is no reason you should not expect a similar impact on your site. The moot question is: How best to take advantage of this expanding interest in LinkedIn? Remember that LinkedIn sends nearly four times more people to your homepage than Twitter or Facebook.
Twitter and Facebook are excellent sites when it comes to social sharing of stories, blog posts, and visual media, but when it comes to direct traffic to your main site, LinkedIn is indeed the No. 1 social referral source.
LinkedIn’s referrals, which accounted for nearly two-thirds of all social references to corporate homepages, relegated the hugely popular Facebook to the second-place.
Experts opine that LinkedIn traffic is more likely to head straight for your website rather than a satellite page like a blog post or a resource page. With this in mind, you should optimize your LinkedIn profile with consistent messaging that makes sense for the user that clicks from LinkedIn to your corporate homepage.
Please know tat the most in-demand content is industry insights. It is reported that 5 out of every 10 LinkedIn users are looking for industry insights—the type of content most in demand among LinkedIn members.
Next to industry insight, company news appeals to 51 percent of LinkedIn members. New products and services are the third most popular content, with 42 percent interested in this kind of update.
Bear these in mind while sharing your content on LinkedIn. Be helpful and transparent when you share on LinkedIn, and you will assuredly appeal to a large section of your audience.
Learn when to post content on LinkedIn. Avoid evenings, late afternoons, and weekends. If you wish your content to reach the largest number of LinkedIn users, it makes sense to publish when people are around.
LinkedIn claims their busiest times as morning and midday,
You must also post content as frequently as possible. Post at least 20 times per month. LinkedIn has found that 20 posts per month can help you reach 60 percent of your unique audience.