How Twitter Can Grow Your Business

How Twitter Can Grow Your Business

Twitter is a hugely popular microblogging social media site – although many business houses are still unaware how to rewardingly use Twitter to generate leads and expand their customer base.

But the fact remains that there are many business owners that have already gotten the hang of Twitter – the Internet’s fastest-growing and most talked-about social media site and are using it to their advantage. Please know that each day 5 to 10 thousand new people join Twitter. Recent estimates of total users of Twitter are around 300 million. Here are some useful tips how to grow your business using Twitter.

Make an appealing profile. Fill it out exhaustively, providing a detailed description of your business with a link to your company Web site. You can set up two or more Twitter accounts – perhaps one separately for customer-service and another as the main company page.

Like every other social media site, to succeed on Twitter you must learn to listen to all the noises. At first, avoid too much tweeting but instead just search for Twitter users in your sector who have a lot of followers and find out what they are saying. Follow them – some will follow you back and you will start to build an audience. Locate influential Twitter users read their Twitter tips.

When on Twitter, you will have to share all quality information. Start retweeting interesting posts from others. Be dynamic and actively partake in all meaningful discussions. Search on your company name and find customers with problems – then solve them.  This will send signals that you care for your customers. Share news about your company though it should be kept to the minimum.

Some of the proven ways to lure followers on Twitter is to hold a contest, conduct a poll, make a Twitter-only free offer, ask a thought-provoking question, or start a hash tagged discussion thread. Start a blog on your company Web site and post links to your posts on Twitter to draw visitors over to your URL

It is necessary that you feature your Twitter handle prominently on your own site and in all your sales promotion materials to enable customers and prospects connect with you on Twitter and build your following.

Most businessmen that have benefitted form Twitter have started singing the praises of Twitter. Through Twitter you can gain access to high profile individuals and market influencers.

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